Getting started in marketing and PR

Across all sectors and in most businesses, marketing, and PR fulfil an important function helping organisations to develop and enhance public interest in their brand, organisation, person or product, and maintain their reputation.

People working in these areas are often regarded as being highly creative, yet the industry cannot depend on creativity alone and would not be able to function without people who are also highly organised, energetic and who have excellent communication skills.

Digital transformation has increased the number of roles and opportunities available to STEM graduates, and new job roles are emerging in agencies where students with degrees in mathematics, physics, computer science, data science, and psychology may have an advantage. Most opportunities in this sector are in the overarching area of marketing, with smaller numbers of jobs available in advertising, PR and event management.

On this page you will find job roles to consider in this field, and key resources to help you research the sector further, and keep up to date with industry news and trends.

Job roles

Job roles in this sector include:

Keeping up to date

Key resources to help you research the sector further:

IPA

Comprehensive information for agencies in UK's advertising, media and communications industry

Chartered Institute of Marketing

Information and advice on the sector, the skills you will need and how to go about getting that first break. It provides an overview of the marketing industry, compares agency and in-house positions, and looks at typical hours and salaries in marketing.