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Guide to portfolios
Create a standout portfolio
Across a range of creative, design and technical courses at the University of Portsmouth, a portfolio is likely to have been an essential part of your course.
In this guide:
- What is a portfolio?
- Types of portfolio
- Options for presenting your portfolio
- Subject-specific guidance
- Top tips and resources
What is a portfolio?
A portfolio is your sales brochure, selling not only your ideas but you as a potential employee. Portfolios have one key function - to make you stand out from the crowd.
Portfolios allow you to display examples of your work, which is difficult to get across on your CV alone. You also have the chance to showcase your personality, as well as specific interest areas of your design.
You will likely use a portfolio to apply for job roles (including internships, placements and graduate jobs) and further study courses in the creative sector, although they are increasingly used for roles in the IT and technical fields too.
Types of portfolio
The type of portfolio you use depends on where you are in the recruitment process. You may require a more concise portfolio for initial applications and/or enquiries, then a more detailed portfolio when meeting employers/clients.
Applications and initial enquiries
Application portfolios are used when submitting your portfolio as part of an application or initial enquiry with a client. This should:
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be short, sharp and to the point
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be tailored to each job application with relevant examples linked to the employer and/or the role you are applying to
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include a limited number of carefully selected examples to showcase your full range of skills and adaptability
Interviews and meetings
When taking your portfolio to an interview or a client you should use a full design portfolio. This should:
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show your latest and most impressive work first
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showcase the breadth of your work and skills
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focus on quality over quantity
Further study applications
You may require an application portfolio and/or a full design portfolio when applying to further study courses.
The course you're applying to will provide requirements for the portfolio including what content to include and how it should be formatted.
Read the course description carefully to highlight the relevant skills for the course in your portfolio. You should include examples of work that you feel confident answering questions about.
Options for presenting your portfolio
Your portfolio can take different formats such as physical, online and via social media.
Online portfolios
An online portfolio is an easy way to showcase your work to employers. There are many online design resources or website platforms available to design and host your portfolio, such as:
- Adobe InDesign - industry-leading layout and page design software for print and digital media
- ArtStation - a portfolio platform commonly used in the video game and animation industries
- Behance - popular portfolio site for creatives
- Dribbble - another portfolio hosting resource for digital designers
- Wix
- WordPress
- Vimeo
- Youtube
Some people choose to host their work on more than one platform to maximise their outreach. It's worthwhile to research all platforms and reflect on which conveys the correct professional tone to match your brand, and which you feel most comfortable using. Some online portfolio options will have a cost, so consider which options are financially feasible for you.
Social media and portfolios
Social media is another platform to consider as a portfolio format. Creating and maintaining a professional presence on platforms such as Instagram, X or Facebook might be a less traditional way to host your work online. However, by using features such as hashtags you can reach a potentially vast audience. Additionally, it is an excellent way to showcase your work more visually and engagingly.
Social media is also a great way to network and connect with professionals. Use platforms like LinkedIn to find others in your industry and reach out to them for support in your job search.
Physical portfolios
A physical portfolio may also be required when attending a job interview or meeting with a potential client. For a physical portfolio, presenting your work neatly in a high quality, well-bound portfolio, can give a favourable impression of your attention to detail and professionalism.
You can also include non-2D materials. You may want to consider whether transporting and including these pieces could compromise their integrity.
Creating visual impact
Regardless of your subject background, aesthetic considerations will be key. Therefore we would encourage you to consider the following when developing your portfolio:
The design and layout you choose will be an indication of your creative skills. Ensure your portfolio has a consistent layout and a design background that does not detract from the content itself.
Ensure that the quality of any photography, images, audio samples or textile swatches included is high as this will impact on the viewers engagement with your content. Aim for clear, professional photos and/or high quality renders.
Accessibility to your portfolio is key, so make sure digital file sizes are compressed to reduce any access issues when the employer is receiving your content via email. Follow any employer guidelines if these are made available to you.
Create a narrative with your content, ensuring impact is created at the start of your portfolio and a lasting impression towards the end.To help explain your vision as you progress through your portfolio include tags and labels to help guide the reader through.
Although you want to ensure only your very best work is highlighted, consider using incomplete as well as finished examples of your work in your portfolio that help to demonstrate the process of your work.
Subject-specific guidance
In the below grid you will find subject specific considerations for your portfolio:
- Some recruiters will ask for the portfolio not to exceed a particular file size, typically no more than 5MB. A maximum permitted will frequently be quoted in job advertisements.
- Include a timeline that can act as a contents page.
- Curate the portfolio carefully, including work that shows evidence of a breadth of skills, especially those being sought by the recruiter. Think about work that covers the full range of architectural traditions, from initial concept sketches, site plans and axonometric views to cross sections, final visualisations and construction details.
- If possible, include photos of hand drawings and physical models, to evidence of software skills and to show a range of ability - this will bring an interesting variety to the portfolio.
- Try to include work that will be of particular interest for the type of practice you are considering; (for example, do they specialise in commercial, residential etc.)
- If you are including photos of work such as paintings, pottery, sculptures or any other medium which includes fine detail, you may find it beneficial to include a mixture of close up and wider images, and also consider a range of angles, to more fully display the complexity of your work.
- It can also be effective to showcase a piece or design at several stages within the journey from conception to completion. Including your initial ideas and sketches can help to illustrate how your thoughts developed and potentially changed throughout the process, including your response to any challenges that might have arisen.
- A consideration for boosting your online presence is self publishing games. This can be really effective in your portfolio to showcase your work to potential employers, as well as a way in which to generate revenue.
- Steam is a popular games platform which allows for self publication, or you might explore app stores as a means of distributing your work.
- It is important to consider all of the permissions and associated paperwork that come with self publishing your own content, and platforms will have their terms and conditions listed for you to read through so that you can make an informed decision.
- It would be useful to have both a physical and online portfolio and adapt the contents to suit each role that interests you
- Include a variety of work samples, such as sketches, technical drawings, mood boards, fabric swatches, and final garment designs
- Demonstrate your ability to conceptualise and execute full collections or lines, not just individual pieces
- Highlight your understanding of fashion trends, textile materials, and construction techniques
- Choose the right platform to showcase your work and include a professional case study, or client recommendations.
- Describe your creative process as well. Employers will probably want to know how you approach your work and work with ideas, any favourite genres, styles or designers, other influences and so on.
- As well as commercially relevant work, try to show some non-client work, or side projects as well in your portfolio.
- Try to include images that highlight excellent composition, use of industry standard equipment, interesting use of exposure, and creative use of lens length.
- Varying the subject of your photos can keep the portfolio exciting while still showcasing a consistent style.
- Consider the inclusion of any specific skills or requirements provided to you within a job description or brief from a client.
- It is okay to include more than one image from the same shoot, but try to avoid images which are too similar.
The information and advice included below is largely focused on those students or graduates from the Faculty of Technology. This will include individuals looking to secure opportunities relating to product design and development, manufacturing, design engineering and/or some computer-based roles, especially web design/development.
When designing and developing your portfolio or website, ensure you highlight:
- The core skills you have for the role – clarify the premise and show how you can communicate and respond to actual briefs
- Software skills - using work created via 2D or 3D CAD such as Photoshop, SketchBook Pro or SolidWorks for engineering/product design-based students or examples of web development, user interface design, application development and/or network management for computing-based students
- Drawing skills - if relevant - demonstrated through observational and concept design sketches highlighting perspective, form, surface and detail
- An ability to develop concepts through experimentation – show how you research and illustrate the journey including things like mood boards, colour palettes, sketches and renderings for product design and/or code samples, screenshots of a working programme or application, data representation or data structures for computing.
- Problem-solving abilities - taking a design and/or software or hardware issue and showing how you reached a fully developed solution. For Product Design students this could include use of software such as Creo, Keyshot, Photoshop or Spaceclaim. For Computing students this could include use of Python, C or C++, HTML, CSS or Javascript.
- Written elements such as project titles and concise descriptions of your work – writing is an essential tool for designers to develop critical and communication skills
Showreels are a short video version of a portfolio, commonly used for roles in film, TV or animation.
- Aim to make your showreel brief and impactful - they are typically between one or two minutes long
- Put your best work first within the reel to wow the viewer and encourage them to continue watching
- Try to show some of your personality where possible to create a memorable impression on the employer
- Don’t be afraid to cut weaker or less relevant footage in order to ensure that your showreel is of the highest standard possible
- If you’re including collaborative work in the showreel, make sure you clearly show what your contribution was, and credit the work of others
- Include a title card as part of your showreel which lists your name and contact details
- Online portfolios can provide interactivity for viewers and reflect your technical skills
- You could opt to use a portfolio template, or create your own to exercise greater control over the format and demonstrate your capabilities.
- Another consideration for you will be whether you use a free hosting site or purchase a domain name, which can enable you to personalise the name to match your professional identity..
Top tips and further resources
#1 Show your creative process
The process of developing your ideas is just as important as the results you produce to employers, so it is important not to just include examples of your final products in your portfolio, but also to demonstrate the process of getting there, by adding brief annotations or captions to the images. As well as contextualising your work, this provides companies with an idea of where your current experience and abilities sit and whether they have the resources to train and support you.
#2 Tailor and target
As with many sectors, it is important to create a targeted portfolio for the employer and role that you are applying to. Ensure that you read over the job description or person specification carefully to ensure that you are familiar with what the employer is seeking in their ideal candidate, and look to demonstrate this within your portfolio.
#3 Ensure links are correct
If your portfolio includes links to websites or other information which is hosted online, embed these links into the portfolio so that the reader can click on them and be taken to the relevant page. Check your links carefully to ensure that they are in working order, and try to ensure that none of your work is hidden either by passwords or paywalls.
#4 Keep it updated
As you create more pieces of work throughout your studies and ultimately your career, it will be important to revisit your portfolio and consider which images best exemplify your work, and whether your personal style has developed and evolved, requiring your portfolio to be updated accordingly.
#5 Get feedback
It's always a good idea to receive feedback on your portfolio before you use to apply for job roles and/or further study courses. You have the opportunity to book in for a 40 minute appointment with one of our Careers Advisers - you can request an appointment here.
We would also encourage you to access portfolio support via your personal tutor and/or course tutors who will have more specific industry knowledge and experience.
Further resources
- Prospects - a guide on putting together a creative portfolio
- Instagram - A good source to connect with a large community of designers
- Code Academy - Guidance on creating a technical portfolio with a focus on coding
- Hatchpad - Targeted portfolio guidance for software engineers
- 99u by Adobe – A beginners guide to appealing to clients with your portfolio
- Guide to making a successful showreel
- ScreenSkills - how to build your portfolio
- Preparing your first Architecture portfolio