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As a business owner in a competitive market, you need to differentiate your business from your competitors. It is what makes you different, your unique selling point or USP, that motivates people to choose you over anyone else.

This is an interactive workshop working with other like-minded students & graduates.
By the end of this workshop you will have:
• A competitor analysis of your market
• A plan of how you will stand out from the crowd


This workshop is part of RoutetoStartup, a series of short hands-on workshops to help you build your own business. Join us on those that are relevant to you.
Visit our website for more information on the other workshops or search the Event section on MyCareer for 'RoutetoStartup'.