STEP UP CAREER CHALLENGE – Wednesday 11th October at 6pm:
UNIVERSITY + HE
Can you do Ben & Jerry’s a flavour?
Overview:
Would you like to play a role in discerning the ice cream preferences of the UK, delving deeper into their flavour favourites while catering to a diverse range of dietary inclinations so we can continually refresh and bring smiles to everyone?
Step Up Challenge:
Unilever, the company behind the iconic brand Ben & Jerry’s, is dedicated to maintaining its leadership in the UK ice cream market, being committed to diversity and making sustainable living accessible to everyone. We strive to consistently introduce new and captivating flavours, maintain competitive prices, and present a portfolio that is suitable to every dietary preference. One of our foremost initiatives is expanding the range of vegan ice cream options that not only satisfies the palate but also the conscience!
Step Up Challenge – Data Science:
What would be the optimal strategy for Ben & Jerry’s in the UK to harmoniously blend classic ice cream flavours with the rising demand for specialty offerings like vegan, dairy-free and other products that cater for dietary restrictions? As we aim to not only meet but anticipate the preferences of the masses, how can our operations be fine-tuned to ensure commercial success in this endeavour? Factors to be considered should include timely introduction of flavours based on seasons, current market trends, and invaluable customer insights.
Step Up Challenge – Data Strategy:
Ben & Jerry’s aspires to continue miles ahead of its ice cream competitors in the UK. Our mission encompasses refining our timeless favourites, weaving in novel dietary options like the vegan variety, and persistently innovating to align with the dynamic tastes of our consumers. How can data and analytics underpin our brand’s evolution, spotlighting avenues of opportunity and paving the way to achieve our ambitious objectives?
Intrigued about the artisanal craftsmanship behind vegan ice cream? Click here to immerse yourself in Ben & Jerry’s journey of creamy innovation!
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