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How your target market interacts with your brand, product, service, business is ever changing. Find out about the different marketing strategies you can put in place and how to develop a recognisable brand.

More and more we are seeing traditional marketing channels being replaced, and people are no longer buying into expensive glossy ads but rather buying into people. There are people who inspire us, who we related to, and who we take notice of. This is where influencer marketing and brand advocacy come in and there is nowhere that this is happening more than social media.
This is an interactive workshop working with other like-minded students & graduates.
By the end of this workshop you will:
• Know your customer and how best to reach them
• Decide which marketing methods are right for your business (online, offline or both) and the cost implications
• Develop a draft marketing plan

This workshop is part of RoutetoStartup, a series of short hands-on workshops to help you build your own business. Join us on those that are relevant to you.
Visit our website for more information on the other workshops or search the Event section on MyCareer for 'RoutetoStartup'.