Startup Mini Masterclass - The importance of building your brand from day one

Our Startup mini masterclasses aim to provide participants with actionable insights, tools, or techniques that they can implement in their startups or daily lives.

Startup Mini Masterclass: The Importance of Building Your Brand from Day One

Your brand is more than a logo—it's how people connect with your startup, your story, and your values. In this short but impactful session, you'll learn why building your brand early is essential and how to start shaping it from day one.

Whether you're launching a business, developing a side project, or simply curious about branding, this session will give you practical tools and insights to help you define and communicate your brand clearly and confidently.

What You’ll Learn

• What “brand” really means—and why it matters from the start
• How to define your brand’s voice, values, and visual identity
• Tips for creating a consistent and authentic brand presence
• Common branding mistakes and how to avoid them

This session will run as a hybrid event, you can choose to attend in person or online. If you are close to campus we encourage you to attend in person.