Student StartUp - Entrepreneurs Lounge - Influencer marketing and brand advocacy on social media
More and more we are seeing traditional marketing channels being replaced - we are no longer buying into expensive glossy ads but rather buying into people.
There are people who inspire us, who we relate to, who we want to be like - we are more likely to take notice of what they are wearing, doing, eating than we are any other form of marketing. This is where influencer marketing and brand advocacy come in and there is nowhere that this is happening more than on social media.
Sarah Goodall is the founder and 'tribal chief' of Tribal Impact, a digital marketing agency specialising in social media. She will talk you through what influencer marketing is, how and when it should be used and the positive impact it can have. She will also touch upon brand advocacy and how to use social media to your advantage.
This is a virtual event and will be hosted online. There will be time at the end to ask any questions you may have.